What’s Social Media to Us, the People?
When you think “social media,” what comes to mind? Your Facebook news feed full of ‘likes’ and ‘shares?’ Tweets and followers? Hashtags and Instagram filters?
Social media sites give us information and connectivity at the touch of a button (or scroll of a touchscreen). We, the social media junkies, crave the unfiltered voice and opinion that the social world allows us to share. We have a relentless desire for the anonymity and security we can have, both of which face-to-face communication won’t allow. We want the instantaneous feedback, the collaboration and interaction with the communities and content of our choice.
These are just some of the obvious qualities of social media. Just skimming the surface. Of course, when we look at social media from more than just a personal perspective, we dive into the social network society that has restructured human interaction and communication.
And, What’s Social Media to Them, the Companies?
Social media are more than technology- they’re about building trusted relationships (Simon Collister) . This, especially, is important in the business sector. Social networking is an essential tactic that all companies and brands should be utilizing. A social media strategy will:
- Build brand recognition
- Help cultivate a community
- Offer repeat exposure of a brand
- Establish authority in a field
- Build website traffic
- Put your brand ahead of the curve
- Give you a competitive edge over competitors
Social media allows businesses to become more engaged, and that’s exactly what consumers are looking for. Potential and existing customers look for social media accounts that stand out from the rest of the competition- companies and brands with accounts that are interactive and engaging. Brands that actively participate in conversations with their customers and listen to their feedback show loyalty and authenticity.
3 Ways to Boost Your Brand:
Things Your Company Should Remember on Social Media
- Engage, interact, involve. Your network is your net worth so interacting with people/professionals and communities is crucial. This involvement gives you and your business new opportunities and insight to ideas, competition and consumers’ demands. Engagement allows you to raise brand awareness and attract new customers while growing your audience and building relationships. It’s all about communication, connectivity and influence.
- Listen. Listen to key conversations, on Twitter, blogs, company websites, forums, reviews, etc., and pay attention to the feedback customers are giving (positive AND negative). Listen to the competition, to the thoughts and ideas for new uses or applications of your product/service, and provide acknowledge (if anything), as well as answers, solutions and gratitude.
- Customer service is key. Be available and eager to communicate with your audience and consumers. Recognize any questions, concerns, problems/complaints and feedback from stakeholders- this demonstrates that your brand has an interest in their customers and shows a company’s authenticity.