Monthly Archives: October 2013

Three reasons why social media is essential to college students

My first post as a guest blogger for EMU’s chapter of PRSSA

EMU PRSSA

It’s 2013 and our millennial generation is working its way up into the “real world.”

Tough competition and high expectations in just about any career field force students to do more and go further in their efforts to meet the demands of today’s employers.

But, what does this have to do with social media and updating your Facebook status? Well, read on my friends…

Consider the contents of your news feed: what do you see or read as you’re scrolling through your home page? Does the flow of information benefit you educationally or professionally? Would you want your boss to see the pages and profiles that you choose to represent yourself, the pages that you “like” or associate yourself with?

If not, it’s time to reevaluate your friends, followers and the networks you connect with.

Think about it: social media is the world’s largest and most effective focus group.

There…

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